Privacy Policy

Effective Date: 6 February 2025

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This Privacy Policy explains how Licode Pty Ltd (ACN: 670 334 700) trading as Appaca (“Appaca,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you access or use our website https://www.appaca.ai and related services (collectively, the “Service”). We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. By using our Service, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. Information We Collect

1.1. Personal Information

When you create an account on Appaca through our authentication provider, Supabase, we collect and store information you provide, including:

  • Name
  • Email Address

We also use your email address to send transactional communications such as notifications, sign-up confirmations, and updates regarding our Service.

1.2. Usage Data and Tracking Information

To help us improve our website and Service, we collect non-personal information and usage data through various tracking technologies, including:

  • Google Analytics
  • Posthog
  • Meta Pixel

Additionally, we use cookies for essential functions such as storing authentication tokens to keep you signed in. These tracking technologies and cookies help us analyze trends, administer the site, and gather broad demographic information.

1.3. Third-Party Providers

We engage the services of third-party providers to support our Service, including:

  • Supabase: For user authentication and account management.
  • Stripe: For processing payment transactions (note that all payment information, such as credit card details, is handled by Stripe and is not stored by Appaca).
  • Google Analytics, Posthog, and Meta Pixel: For site and product tracking to improve our Service.
  • AI Providers (Google, OpenAI, Anthropic, Replicate): For offering advanced AI functionalities.
    Important: We do not send your personal data to these AI providers. For applications built on Appaca by our customers, those customers are solely responsible for managing and transmitting any data to the AI providers they choose to integrate.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and Maintaining Our Service: Enabling user authentication, account management, and personalized Service delivery.
  • Communications: Sending transactional emails, notifications, and important updates regarding your account or changes to our Service.
  • Site and Product Improvement: Analyzing usage data and tracking information to help us understand how our Service is used and to improve user experience.
  • Compliance and Legal Obligations: Ensuring our practices comply with applicable laws and regulations, including the Australian Privacy Principles and any other relevant privacy frameworks.

3. Data Sharing and International Transfers

3.1. Third-Party Disclosure

We do not sell or share your personal information with third parties for their marketing purposes. Personal data is only shared with our trusted third-party providers who assist in operating our Service, subject to confidentiality and security obligations.

3.2. International Data Transfers

Your personal information may be processed or stored in Australia and, where necessary, in other jurisdictions. We implement standard contractual clauses and other appropriate safeguards to ensure that your data is adequately protected during any cross-border transfers in compliance with applicable data protection laws.

4. Data Retention and Deletion

4.1. Retention Period

We retain your personal data for as long as your account is active. If you decide to delete your account or request the removal of your data, we will delete your personal information within 30 days from the date of your request, except where retention is required by law or necessary for legitimate business purposes.

4.2. Data Deletion Policy

Upon receiving a request for data deletion, we will:

  • Confirm your identity.
  • Take reasonable steps to delete your personal data from our active systems.
  • Where possible, remove your information from backup systems in accordance with our standard data retention and deletion practices.

Note: Some data may need to be retained in an anonymized form for statistical or analytical purposes.

‍5. Security of Your Information

We implement commercially reasonable security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal data, including:

  • Access: The right to request copies of your personal data.
  • Correction: The right to have your personal data corrected if it is inaccurate or incomplete.
  • Deletion: The right to request that we delete your personal data, subject to applicable legal and contractual obligations.
  • Restriction: The right to request restrictions on how your personal data is used.
  • Objection: The right to object to our processing of your personal data under certain circumstances.

To exercise any of these rights or if you have any questions regarding your personal data, please contact us at [support@appaca.ai]. We will process your request in accordance with applicable law and within a reasonable timeframe.

7. Tracking Consent

Use of tracking technologies (including cookies, Google Analytics, Posthog, and Meta Pixel) is covered under our general terms. By using our Service, you consent to our use of these tracking methods as described in this Privacy Policy.

8. Children’s Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18. If you believe that we have inadvertently collected such data, please contact us immediately at [support@appaca.ai], and we will take steps to delete the information as soon as possible.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the “Effective Date” at the top of this Privacy Policy. Your continued use of our Service after any changes indicates your acceptance of the updated Privacy Policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

11. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of New South Wales, Australia. Any disputes arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in New South Wales, Australia.

‍By using Appaca, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

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